Keeping Text Pure: Amanda McGuckin Hager on SMS, RCS, and Revenue Growth
In this Winners Circle episode, host Russ Fordyce sits down with Amanda McGuckin Hager, CRO and CMO of TrueDialog, to unpack the future of business texting and why SMS remains one of the most intimate and powerful communication channels brands have. Amanda explains how cultural shifts away from phone calls and email are driving a surge in business text messaging, especially among students and younger audiences who live in their messaging apps. She breaks down how TrueDialog’s enterprise platform