The marketing team behind S&P Capital IQ Pro won a 2026 Sammy Award for CapIQ Reinvented, a repositioning effort that combined a Nasdaq Tower billboard, a first-ever Reddit pilot, and a from-scratch generative engine optimization program. In this episode, Chyna Murphy and four teammates explain what each tactic was meant to do, which ones produced revenue, and how long it really takes for AI engines to reference your brand.
It is a candid look at a legacy B2B brand relearning how to earn attention, build trust, and show up in search, social, communities, and AI answers.
Guest InfoChyna Murphy, Senior Marketing Manager, S&P Global Market Intelligence LinkedIn: https://www.linkedin.com/in/chynamurphy/ Company: https://www.spglobal.com/market-intelligence/en/ Also featured: Nicki Brooks, Louise Jeong, Rosario Quesada, and Denise, global marketing strategy lead Chapters[00:00] Welcome and the 2026 Sammy Award win [00:27] CapIQ Reinvented as repositioning [02:03] Reddit, SEO, AEO, and GEO [02:53] Extending a legacy brand [05:55] Times Square and the projection mapped room [08:36] SEO is found, GEO is referenced [14:56] Measuring AI visibility [17:21] Reddit results [19:20] Revenue versus attention [22:59] FAQs, Wikipedia, and first-party YouTube [36:45] Why in-person workshops still work Key TakeawaysAwareness and revenue tactics need different scorecards. The Nasdaq Tower billboard, Reddit ads, and Wimbledon activation drove reach. Webinars and thought leadership generated more than a thousand leads and closed opportunities. GEO is not just SEO with a new name. It requires showing up on surfaces you do not fully own, including media coverage, Wikipedia, Reddit, YouTube, and community platforms. The team expects three to six months before results appear. The best content serves people and AI systems at the same time. Short workflow tutorials help students learn the platform while giving large language models a first-party source to reference. Resources MentionedS&P Capital IQ Pro: https://www.spglobal.com/market-intelligence/en/ Chyna Murphy: https://www.linkedin.com/in/chynamurphy/ AI search citation study: https://searchengineland.com/ai-search-engines-cite-reddit-youtube-and-linkedin-most-study-473138 LLM referral data: https://searchengineland.com/what-13-months-of-data-reveals-about-llm-traffic-growth-and-conversions-470115 Reddit Q4 results: https://www.mediapost.com/publications/article/412624/reddit-advertising-surges-in-q4-grows-user-base.html LinkedIn video statistics: https://blog.hootsuite.com/linkedin-statistics/ Award PromotionChyna and the CapIQ Reinvented team won in the Power Players category of the 2026 Sales and Marketing Technology Awards, also known as The Sammy. Nominations are open: https://www.bintelligence.com/awards/sales-and-marketing-technology-awards
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