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Rahul Wankhede

Seasoned professional with 11 years of experience in advanced marketing measurement, analytics, and data science. Specializing in unified measurement, media mix modeling (MMM), multi-touch attribution (MTA), digital analytics, CRM, targeting, experimental test design, customer segmentation, uplift response modeling, personalization, and optimization. Proven ability to translate complex data insights into actionable marketing strategies that drive measurable business growth. Adept at building and leading cross-functional teams to implement cutting-edge analytics solutions, ensuring alignment with strategic goals and enhancing marketing effectiveness. Expertise in AI-driven strategies, stakeholder management, and business transformation through data-driven decision-making.

Humana

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