Judging Panel
Noufal Mohamed Basheer
Noufal is a strategy and finance leader with 10+ years of experience driving growth, transformation, and multi-market execution in consumer goods and technology. As a leader at Pepsico, he has led go-to-market, digital, and global growth strategies development and execution. Previously at BCG and Alghanim Industries, he executed e-commerce business development and technology implementation. His work is deep-rooted in data-driven decision making, applying cutting edge analytics and competitive intelligence earning him a reputation for being a trusted advisor to all stakeholders.










