Adriana Rivas

Adriana Rivas is a retail technology executive and COO at BIGWISE Corp., with over 15 years of experience leading enterprise-scale technology, AI-driven operations, and digital transformation across the U.S. and Latin America. She is the founder of Biwitech and specializes in self-service ecosystems, enterprise POS, and data-driven retail infrastructure designed for real-world execution. Adriana is recognized for her execution-first leadership, operational empathy, and ability to evaluate technology based on measurable impact, scalability, and long-term business value.