9 Reports and 1 Insider Tip to Ask Your Product Management Team for to Win More Awards 

‍A Simple Guide to Getting the Data You Need to Make Your Nomination Shine

Ever stared at a blank award nomination form, feeling like you're flying blind? Been there, done that! After 30 years in marketing with award-winning organizations in telecom and tech, I've learned a valuable lesson: data is king (or queen, depending on your company culture).

Here's the thing: awards programs love stories. 

But not just any story – a data-driven success story that proves your product rocks, your executive is excellent, or your org is #1. That's where your product management team comes in. They're the data wizards who hold the key to unlocking those award-worthy narratives.

“In the realm of product success, data isn't just numbers—it's the narrative of your innovation's impact,” said Aliona Margulis, Product Marketing Manager at Satisfi Labs and awards judge. “The real magic happens when you zero in on the data that truly tells your product's story. It's about connecting the dots between what your product does best and the metrics that prove it. When you nail that, you're not just showing off stats—you're painting a picture of success that judges and stakeholders can't ignore.”

So, what kind of data should you be asking for? Here are 9 battle-tested reports guaranteed to give your nomination that winning edge:

The Classics: Subscriber Growth Over Time & Revenue Growth

These reports are no-brainers. Let's face it, awards love products with explosive growth. Imagine this in your nomination: "Since launch, our user base has skyrocketed by a staggering 1,200%!"

Deep Dive: Segmentation by Company Size or Industry

Don't just show overall growth – show you're dominating specific niches. This report reveals your product's versatility and market penetration. Example: "Our solution resonated particularly well with small businesses, boasting a 30% higher adoption rate compared to the industry average."

The Retention Rocket: Customer Retention Rates

Awards love products customers stick with. A high retention rate demonstrates long-term value and user satisfaction. Let's see that award committee swoon when you say: "We boast an industry-leading customer retention rate of 92%, proving users love our product!"  

The Innovation Engine: New Product or Feature Adoption

Show you're constantly innovating with reports on new features and their adoption. This demonstrates your commitment to keeping users engaged and ahead of the curve. Example: "Our latest AI-powered recommendation engine saw a staggering 80% adoption rate within the first month, exceeding all internal targets."

Beyond the Basics

The above are just the tip of the data iceberg. Here are 3 bonus reports to unlock the full potential of your product's story:

The Engagement Whisperer: User Activity Reports

These reports go beyond just user numbers. Dive into how users interact with your product. Show increased engagement metrics like daily active users or average session duration. This demonstrates users aren't just signing up – they're deeply invested.

The Customer Champion: Net Promoter Score (NPS)

This industry-standard metric measures customer loyalty. We use it as a basis for the Best Places to Work Awards’ Employee Satisfaction Survey. A high NPS translates to happy users who rave about your product. Imagine including a quote like this in your nomination: "Our NPS score of 85 demonstrates exceptional customer satisfaction, positioning us as a leader in the market."  

The Impactful Influencer: Customer Success Stories

Data is powerful, but real-world stories resonate. Partner with your customer success team to identify users who've achieved incredible results with your product. Showcase these success stories as social proof in your nomination.

Competitive Benchmarking: Know Thy Enemy (and Show It Off)

Competitive benchmarking is like a spy mission: gather intel on your rivals to uncover their strengths and weaknesses. This data can be a powerful weapon in your nomination. For instance, if you can demonstrate that your product is more affordable or offers superior features compared to competitors, that's a compelling argument. Imagine saying: "Our pricing model is 20% lower than the industry average, providing exceptional value to our customers."

Operational Efficiency Metrics: Proving You’re Smarter, Not Just Harder

Efficiency metrics show how well your product or service runs. This can include things like customer support response times, bug fix rates, or server uptime. A high efficiency score demonstrates a well-oiled machine. For example, you could say: "Our average customer support response time is under 2 hours, ensuring rapid issue resolution and maximum customer satisfaction."

Insider Tip: Combining Reports for Niche Domination

Don't think of these reports as isolated silos. Combine them for a truly compelling narrative! 

Imagine you see high new product adoption specifically within a niche industry segment. Then, you discover those users also have exceptional retention rates. 

This paints a powerful picture of niche domination. You can say: "Our AI assistant specifically resonated with small marketing agencies, boasting an 85% adoption rate within the first month and a stellar 97% retention rate after six months. This targeted success positions us as the go-to solution for agencies in this space."

By weaving this data tapestry, you create a data-driven narrative that'll have our judges taking notice. Now go forth, conquer those nominations, and remember – with the right data, your product's success story is just waiting to be told!

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