Asaf Goldstein is helping IT support teams use AI to create faster, more proactive, and more human customer experiences. As Senior Director of Global Customer Care at SysAid, he leads a global support organization using AI to identify trends, resolve issues faster, deflect routine tickets, and give agents better context before they ever speak with a customer.
In this episode, Russ and Asaf explore how AI is changing customer care from a reactive cost center into a proactive driver of customer loyalty, and how SysAid reduced unhappy customer survey responses from around 40 per quarter to 5 by combining AI-enabled insights with personal follow-up.