Surya Narayana Reddy Chintacunta

Hi, I'm Surya Narayana Reddy Chintacunta. I'm a Data professional specializing in AI-driven advertising and cloud-scale data infrastructure. I build end-to-end systems that transform raw behavioral signals into actionable insights enabling brands to deliver personalized, privacy-conscious experiences at scale. Currently, I lead data engineering efforts at WPP Media, where I design real-time analytics and audience segmentation platforms using tools like BigQuery, Kafka, and Streamlit. My work integrates machine learning models for conversion prediction, budget optimization, and dynamic ad targeting driving measurable lift in ROAS and customer engagement. With hands-on experience across platforms like Amazon Marketing Cloud, Meta Ads, Infosum, and Walmart DSP, I focus on clean room architectures and first-party data integration to power next-gen marketing strategies. I’m passionate about using data and AI to bridge the gap between business strategy and technical execution turning complexity into clarity and insights into impact.