BADRI NARAYANAN RAMANUJAM

Badri Narayanan is an accomplished analytics leader with over 12 years of experience driving impactful data science solutions across retail, healthcare, and consumer goods. As Partner – Customer Analytics at Kantar, a global leader in data, insights, and consulting, Badri helps some of the world’s most recognized businesses make smarter decisions through data-driven strategies. He specializes in customer lifecycle analytics, marketing campaign optimization, and AI-driven solutions that enhance customer experience, reduce costs, and increase revenue. With deep expertise in applying machine learning and predictive modeling in real-world business contexts, Badri has led high-impact programs that have transformed marketing effectiveness and operational performance. He has consistently delivered measurable outcomes, including increased ROI, improved retention, and streamlined marketing performance. He excels in leading cross-functional teams and translating complex analytical insights into actionable strategies for senior business stakeholders. Badri is passionate about transforming data into actionable insights, mentoring analytics talent, and advancing the AI and data science community. His work consistently bridges the gap between advanced analytics and practical marketing impact, driving enhanced ROI, retention, and customer experience.