Some people seem to live at the intersection of creativity and courage—and Sophie Reymond might be one of them. As the founder of SRPR, she’s helping companies across tech, biotech, and AI rethink how they tell their stories in an era where machines can write headlines faster than humans can think them. But her story isn’t just about AI in public relations. It’s about empathy, mentorship, and the rare ability to make technology feel profoundly human.
Sophie, based in Switzerland, has built her reputation as a communications strategist, consultant, and speaker who translates complex technology into stories people actually care about. She’s also the founder of CoworkHer, a soon-to-launch mentorship and community platform for women who want to grow, lead, and support each other—across borders and across careers.
From Burnout to Breakthrough
Before launching SRPR, Sophie worked her way through the corporate world. Like many leaders, her turning point came after burnout. “I needed something that matched my rhythm,” she told me. That moment became a catalyst—not just for a new company, but for a new way of working.
She combined her background in humanities with her growing curiosity for tech. As AI began reshaping industries, Sophie didn’t recoil—she got curious. “I trained myself to understand not just how to use AI, but how it actually works,” she said. That led her to MIT, where she studied AI systems to bridge the gap between technical depth and creative storytelling.
Her goal wasn’t to replace creativity with algorithms—it was to give it breathing room. “AI should free us to think better, to create more,” she said. “Not to replace the human touch, but to give it more space.”
AI as a Creative Partner, Not a Competitor
Sophie was among the first communication professionals to actively explore how AI could support—not disrupt—PR and marketing work. She saw early on that AI tools could handle time-consuming tasks like content analysis, media monitoring, and summarization, allowing communicators to focus on ideas and strategy.
But she’s also honest about the misconceptions. “Companies thought they could replace comms teams with AI,” she said. “We’re already seeing that doesn’t work. Creativity and connection can’t be automated.”
Her approach is simple and balanced. Use AI to make workflows smoother, insights faster, and output smarter—but never forget the role of intuition. “We need to remember,” she said, “AI can analyze patterns, but it can’t feel empathy or understand context the way we do.”
That perspective—anchored in both realism and optimism—has turned Sophie into a sought-after speaker and advisor, especially as PR teams race to understand what’s next.
Building CoworkHer: A Space to Be Heard
Sophie’s second act is as inspiring as her first. CoworkHer, her upcoming platform, was born from a simple, personal truth: she never had a mentor. “I was the first in my family to go to university and work in corporate life,” she said. “I needed guidance, but I couldn’t find it. So, I decided to build it.”
Set to launch in 2026, CoworkHer will connect women from all professional backgrounds for mentorship, peer collaboration, and shared growth. “It’s not just for entrepreneurs,” Sophie explained. “It’s for any woman in the workplace who needs support, perspective, or just a space to talk.”
Already, more than 50 women have signed up to mentor others—and there’s a waiting list of mentees eager to join. Sophie envisions it as a mix between a community, a matching service, and a digital space for meaningful exchange. “It’s kind of like a dating app,” she laughed, “but for women helping each other succeed.”
The AI Dilemma: Truth, Trust, and the Internet Loop
When the conversation turned back to AI, Sophie voiced a concern that too few are talking about: the “loop” of self-referential content. “AI learns from the internet, and now so much of the internet is AI-generated,” she said. “We’re feeding it copies of copies, and that’s dangerous.”
Her solution? Rethink how models are trained, create better systems for content verification, and regulate how AI is used globally. “AI isn’t going away,” she said. “We just need to make sure it’s built on truth, not noise.”
She’s already seeing businesses wanting visibility not only on Google but also inside AI-driven platforms like ChatGPT. One client even found her name after asking, “Who’s the best tech PR person in Switzerland?” That moment, she said, was a wake-up call. “People are already searching differently. PR and marketing need to adapt to that.”
Balancing Acts and Small Steps
Sophie’s days are filled with consulting, mentoring, and building a platform from scratch—but she insists balance is key. “It’s not hard for me,” she said, “because I need variety. My balance is a bit of everything.”
If she could have one wish? “More time,” she laughed. “A 36-hour day would be perfect.”
And her advice for young communicators? “Don’t be afraid to try. Trial and error is the only way forward. Straight lines don’t teach you much.”
It’s that mix of self-awareness, curiosity, and purpose that makes Sophie’s story stand out. She’s not just shaping how brands communicate—she’s building spaces where people, especially women, can do the same.