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So here you are, sitting with a trophy in hand, a handful of assets, and a CEO asking: "Cool... but what did we get out of this?" Sound familiar? Yeah, it does.
If you’re trying to show your team that this award wasn’t just a shiny object with a price tag, you’re not alone. But here’s the deal: what you actually got is a marketing engine in disguise. And if you’ve got the right tools, it's actually measurable. Not perfectly. But better than most brand plays. And that, my friend, is where it gets fun.
What Your Team Thinks You Bought
Some execs still think of awards as PR stunts or, worse, paid ego boosts. And you know what? Sometimes they are. But the Business Intelligence Group stuff, it’s built different. That’s not spin. It’s structure. The value here isn’t just in the badge — it's in the content you get, the access you gain, and the flexibility you can run with.
Here’s what you (quietly) walked away with:
- A physical trophy (sure, it's heavy — like your credibility)
- A verified blockchain certificate (because fake awards are a thing now)
- A killer digital badge you can use wherever and forever
- Done-for-you press templates + judge feedback
- Social graphics and videos made for promotion (so you don’t need to chase your designer again)
- Placement across BIG’s website, newsletter, and 100k+ reach
- And starting this year
- Winners’ Circle Media: a podcast + video interview, turned into clips, blog posts, and a media kit for you
- A dedicated winner webpage with GEO/SEO-friendly content, media clips, and backlinks
It’s more or less like being handed an entire campaign in a box. Without the pitch deck.
What You Can Actually Show
Here’s the Full Breakdown of What You Get
Included Item
Estimated Value Range
8-Step Promotion Plan
$300 – $500
Physical Trophy
$200
Blockchain Certificate (Verix®)
$100 – $250
Royalty-Free Digital Logo
$150 – $300
Social Media Images & Videos
$300 – $750
Group Press Release
$500 – $1,000
Press Release Template
$200
Feedback from Expert Judges
$300 – $600
Recognition to Executive Community
$500 – $1,500
Listing on BIG Website
$200 – $400
Promotion via BIG Social Media
$500 – $1,000
Winners’ Circle Media
$2,750 – $5,400
Total Value: $6,000 – $11,500
Let’s be honest…it’s nearly impossible to trace a direct sale to an award badge. You probably won’t be piping conversion events from a podcast episode. But in some respects, there’s plenty you can track. And when you line it all up, it usually blows internal expectations out of the water.
You can:
- Track increased web traffic from your winner page and backlinks
- Measure content engagement from blog shares, podcast listens, and video clips
- Add the award to your email signature or landing pages and compare performance
- Look at upticks in social engagement on your announcement posts
- Use UTM links in all the assets BIG gives you and drop it into your monthly reporting
It’s like a little visibility boost that pays off over time — and sometimes all at once, when your CEO sees the award in a partner’s deck.
How to Frame It Internally
This part’s the kicker. Most senior folks don’t care about feelings. They want outcomes. So paint this in the language they speak:
- This award extends our thought leadership content for 6+ months
- We received $6,000–$11,500 in earned promotional assets
- Our brand visibility increased across high-intent B2B channels
- It supports sales enablement and recruiting via credibility and third-party validation
And let’s not forget: you didn’t have to make any of it yourself.
The PR Win That Stretches Further Than Most
Unlike other awards, BIG gives you the tools to actually use the win, not just post about it once. Between Winners’ Circle Media, the blog feature, the social kit, and your branded profile page, you’re sitting on a media machine. All of it shareable. All of it pre-approved. And you can slice it into a dozen marketing moments without lifting more than a few fingers.
Photo by Kindel Media