Top ten tips when entering the Big Awards and others


So you think you deserve a Big Award? You quite possibly do, but standing between you and the recognition you so richly deserve is the small matter of a written entry.

This submission is the one and only chance you have to get your case across. There is no second stage, no face-to-face presentation. This written entry is it. So you really need to ensure it does you justice.

Here are some important pointers from us here at Boost Marketing, the world’s first and largest award entry consultancy.

We've put our heads together and distilled a huge list of suggestions and top tips into just ten vital ingredients. These are based on our experience of writing over 700 winning award entries since we were established in June 2006.

  1. Tell a story – make your submission a compelling read. Yes, you are talking to a “judge”, but this is not a court of law. Make the narrative win them over.
  2. Prove you’re the best – while telling your story, avoid the pitfall of including unsubstantiated assertions like “there was a real buzz in the office” or “feedback was immediately excellent”. Judges get irritated by statements that lack evidence.
  3. Read the instructions – this might seem an obvious point, but ensure you read the guidelines and judging criteria carefully and then ensure you answer all the questions in full without going off at tangents. If you are not 100% sure what a question is after – ask. Never assume.
  4. Interview the right people – even if you think you know the story, you should interview as many other people as possible. Ideally a senior sponsor, external “witnesses”, the implementer of the strategy and maybe even beneficiary like an end-user or customer.
  5. Find a truly independent reviewer – the judges are unlikely to know your industry, so it pays to get someone to read your draft submission who is equally objective.
  6. Imagine you were unsuccessful – when you have written your entry, a good technique is to imagine you were unsuccessful and you narrowly missed the top spot. What would you do to get a few extra marks?
  7. Use images wisely – It’s true that a picture tells a thousand words, but badly used graphs, diagrams and photos can actually do more harm than good. Images are good, but only if they make sense in three seconds, add value and have a clear purpose.
  8. Avoid the quagmire – the biggest trap in any submission writing process is to focus too heavily on “what we did” – the quagmire. It is called this because it you get bogged down in the detail. Remember that awards are as much for what you achieved, as what you did. So balance the two.
  9. Recycle your entries – having spent time and/or money crafting a thorough award entry, it would be a travesty not to use it again. So find some more awards to enter it into. You can browse the Boost Marketing Awards lists for free (and subscribed for free monthly updates). Click on any of these links: UK, Ireland, France, New Zealand and USA.
  10. Use awards for continuous improvement – a survey by Boost of awards organisers showed that a third of awards provide feedback, another third give feedback when asked. Resist the temptation to contest any comments provided by judges, instead use the feedback to improve your initiative, your strategy or maybe just your award entry writing for next time.

If you ever need help choosing which awards to enter, gathering the right sort of evidence of success and uniqueness, writing your award submission or preparing a presentation to judges, then feel free to contact our partners at Boost Marketing in the UK, Ireland, France or New Zealand.

© These top tips are the intellectual property of award entry consultants Boost Marketing Ltd

Photo courtesy of Oregon Department of Transportation via Flickr

Innovation Dominant Theme among 2014 Big Awards for Business Winners and Finalists


PHILADELPHIA, PA—October 2, 2014—The Business Intelligence Group today announced the winners of the 2014 BIG Awards for Business program. The BIG Awards specialize in recognizing top-performing companies and organizations with a proprietary judging process scored by well-known and experienced leaders and executives from around the globe. “The winners this year epitomize what is going right with companies,” said Russ Fordyce, Managing Director of the Business Intelligence Group. “The sheer amount of innovation and the renewed attention to the customer experience was a common theme. We are incredibly proud to reward each and every winner and finalist.”

The 2014 BIG Awards for Business Winners are:

Entrepreneur Awards Josh James, CEO, Domo Avinoam Nowogrodski, CEO, Clarizen

Executive of the Year Rob Hull, CEO, Adaptive Insights

Woman of the Year Victoria Repice, Senior Director of Product Management, NQ Mobile 

Company of the Year AppDirectTeletrac Inc.Adaptive Insights 

Startup of the Year MarketingVitals.com

Small Business of the Year Divurgent 

Green Company of the Year GreenQloud

Case Study of the Year AgilePoint Inc.Acumatica

Product of the Year MedNet Solutions for iMedNet EDC Nexenta Systems Inc. for NexentaStor Teletrac Inc. for Fleet Director Spredfast for Conversations

New Product of the Year MarketingVitals.com for IncentivizeMe! Applied Predictive Technologies for APT Index IgnitionOne for LiveMarketer TouchCommerce for TouchStore ChoiceStream for cs.Console 

Green Product of the Year AutoGrid for Energy Data Platform 

The company also named several companies as “Finalists.”

“The sheer volume of nominations this year made it difficult for our judges to single out winners in every industry,” Fordyce continued. “The nominations from our Finalists stood above the pack and were deemed by the judging panel as superior examples in their respective industry.”

2014 Big Awards for Business Finalists include Acumatica, Appcara, Inc., Authentify, Inc., Pluralsight, SnapLogic, SPLICE Software, Telarix, TrackVia, Utopic Software, and Cloud Phone, a Service of Voxox.

The Business Intelligence Group also announced the deadline of December 5th for the 2015 Big Innovation Awards. “As evidenced by the winning nominations, innovation is one of the primary drivers of our economy,” Fordyce said. “We look forward to showcasing global innovations contributing to the accelerated growth of the economy.”

Organizations that would like more information can visit the company’s website at www.bigawards.org.

About Business Intelligence Group

The Business Intelligence Group was founded with a mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business people, those with experience and knowledge, judge the BIG Awards. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above their peers.

Contacts Russ Fordyce Managing Director Business Intelligence Group +1 90-95-AWARDS contact@bigawards.org @BigAwards