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Anatomy of an Award-Winning Tweet

The 2016 BIG Awards for Business winners trophy

The 2016 BIG Awards for Business winners trophy

So you won! Congratulations!! But what now? Well, many organizations use a business award win as a launching point for a targeted marketing campaign, usually starting with a tweet or two!

So with the 2016 BIG Awards for Business trophies hitting winners doorsteps and receptionist's counters, now is a good time to think about all that you can do with that shiny new award.

Good news, we actually have been doing this a while so we wrote the "Business Award Checklist" that you can download and put to use immediately. You'll find tips on where to place the award logo digitally, like did you remember your Glassdoor page? Or maybe you should get window clings made for all your trucks!

So without any further delay, lets look at some of the good tweets winners have posted to amplify and extend the buzz of their win!

What makes a good tweet?

The guru's at marketing automation company Freshlime approach was simple! Not to shabby!

Lucy Iron Fish got a little more creative and made sure their product imagery was front and center! Nice job with the hashtags too! BTW if you are not tracking them, check out the great coverage on Mashable!

The ClearSlide team keeps on winning and it is clear why, their professional approach with this awesome group shot shows their real spirit. Give credit where credit is due and add some personality! Well done team!

Put it all together and you get a shot with personality plus a close up of the trophy! And a great use of a trending hashtag! Well done Spark PR team. I know I would hire you!