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Business Intelligence Group Announces Winners Across Creative and Technology Award Categories — with Comcast Advertising Named Overall Winner
June 30, 2026 — Philadelphia, PA— The Business Intelligence Group today announced the winners of the 2026 Sales and Marketing Excellence Awards — The Sammy, the annual program recognizing organizations, campaigns, teams, technologies, and individuals delivering exceptional, measurable impact across the full spectrum of sales and marketing practice. This year's program drew nominations from organizations spanning more than 20 industries and multiple continents, evaluated by a panel of experienced business executives using objective scoring benchmarks.
"What this year's Sammy winners share is not a single strategy or a single technology, it is a refusal to separate ambition from accountability," said Russ Fordyce, Chief Recognition Officer at the Business Intelligence Group. "Every winner on this list can show you what they set out to do, what they did to get there, and what it produced. In a year saturated with AI claims and marketing noise, that kind of demonstrated rigor is what earning a Sammy actually means."
Overall Winner
Comcast Advertising — Outcomes+
Outcomes+ turns premium TV and streaming into measurable growth for every advertiser, connecting planning, activation, and proof in one solution. Powered by Comcast's deterministic data insights, AI-driven audience discovery, and full-funnel attribution, it helps advertisers reach high-value households, activate smarter campaigns, and prove real-world results, from brand lift to sales.
Creative Awards — Market Disruptor (Campaign)
- Adobe Acrobat Studio Jingle (Social Media)
- Adobe Firefly — The Unfinished Film (Paid Media)
- Dropzone AI — The AI Diner (Content Marketing)
- Paysafe — PagoEfectivo Wallet Launch, Peru (Earned Media)
- INFUSE — Outlook 2026 (Paid Media)
- Avida Land Corp. — Living Up to Your Dreams (Social Media)
Creative Awards — Power Players (Team Up to 7 People)
- Integrated Systems Europe (ISE) — "Push Beyond"
- Tom Barker-Harrold, Senior Marketing Director, ISE
- Stefanie Span, Director of Marketing and Communications, ISE
- Mariana Yepes Arango, Designer, ISE
- Tom Rickhuss, Founder & Strategist, studio RUCKUS®
- Dave Harvey, Creative Partner, Oddity
- Jim Pyett-Ellis, Creative Partner, Oddity
- Maarten Schuth, Founder, Version of Events
- S&P Global Market Intelligence — CapIQ: Reinvented Team
- Chyna Murphy - Senior Manager, Global Marketing
- Louise Jeong - Senior Manager, Segment Marketing
- Rosario Quesada – Marketing Manager, Global Marketing
- Lauren Lesser - Director, Global Marketing
- Kelly Chan - Director, Global Marketing
- Alison Perico - Associate Director, Global Marketing
- Corbin Feenstra - Associate Director, Global Marketing
- Morrison Healthcare — The Pediatric Experience Program Team
- Kevin Dorr, Sr. Vice President
- Brian Salter, Vice President of Culinary
- Casey Clarkson, Vice President Strategic Programming
- Ashley Chappell, Sr. Director of Marketing
- Rachel Schaffer, Director of Strategic Programming
- Danny Dau, Sr. Creative Manager
- Bayleigh Miller, Strategic Marketing Manager
Creative Awards — Industry Icon (VP+ Level Executive)
- Andrew Savitz, CMO — Azul
- Danielle Mikesell, Chief Commercial Officer — Cabinetworks Group
- Bryan Madden, Global Head of Marketing – AI Software, Sovereign & Physical AI — AMD
Creative Awards — Brand Dominator (Agency, Consultant or Partner)
- Prezent Vivo
Technology Awards
- Comcast Advertising — Outcomes+ Advertising Technology
- BIGO Ads Advertising Technology
- Anteriad Marketing Cloud AI-Powered Marketing & Sales
- RainFocus AI-Powered Marketing & Sales | Experiential & Event Marketing Technology
- Second Nature AI AI-Powered Marketing & Sales | Conversational Intelligence
- Lawmatics AI-Powered Marketing & Sales | Customer Relationship Management
- SugarAI AI-Powered Marketing & Sales | Customer Relationship Management
- ActiveCampaign AI-Powered Marketing & Sales | Email & Marketing Automation
- LocaliQ AI-Powered Marketing & Sales
- TrueDialog AI-Powered Marketing & Sales
- Paysafe AI-Powered Marketing & Sales
- Allego, Inc. Content Management System
- Progress Software — Sitefinity Generative CMS Content Management System
- InboxAlly Email & Marketing Automation
- ARMOR® Services Insights, Analytics & Intent Data
- WebFX — OmniSEO® SEO, GEO & Content Discovery
- Go Flooring LLC Revenue Operations (RevOps)
The judges also recognized a select group of nominees whose submissions were worthy of additional recognition. Finalist include:
- Chervon North America
- OmniSEO®
- Omnisend
- Seismic
- Viseven
For the complete list of 2026 Sales and Marketing Excellence Award winners, visit www.bintelligence.com.
About the Sales and Marketing Excellence Awards — The Sammy
The Sales and Marketing Excellence Awards — The Sammy — recognize the organizations, teams, campaigns, technologies, and individuals setting the standard for what sales and marketing can accomplish when strategy, execution, and accountability converge. Established by the Business Intelligence Group, the program evaluates performance across Creative Awards categories including Market Disruptor, Power Players, Industry Icon, and Brand Dominator, as well as Technology Awards categories spanning advertising technology, AI-powered marketing and sales, CRM, content management, email automation, event marketing technology, and more. Judged by experienced business executives using objective scoring benchmarks, the awards honor those who demonstrate not just what they did — but what it produced.
About Business Intelligence Group
Business Intelligence Group (BIG) is an independent awards organization that has been recognizing outstanding achievement in business since 2012. Now in its 14th awards season, BIG operates more than 10 annual programs spanning innovation, artificial intelligence, cybersecurity, customer service, cloud computing, sustainability, sales and marketing, workplace culture, and women's leadership. Unlike popularity contests, BIG programs use professional judging panels and objective scoring benchmarks to identify organizations, products, and individuals making real, measurable impact. Winners receive a complete promotional toolkit — including blockchain-verified credentials, press release support, social media assets, and featured placement across BIG's global community of more than one million business professionals.
Photo by Yan Krukau