Steve Rotter is helping global organizations turn language from a bottleneck into a competitive advantage by treating translation as core infrastructure, not a side task. As CMO at DeepL, he focuses on specialized AI models that deliver near human translation quality at scale. In this episode, Russ and Steve dig into why general purpose AI models struggle with nuance and context, and how DeepL has doubled down on domain specific models trained on years of proprietary data across more than 100 languages.