Khadim Batti is helping companies get more value from the software they already use. As Co-Founder of Whatfix, Khadim has spent more than a decade building digital adoption technology that sits on top of enterprise applications and helps employees and customers use software the right way, at the right moment. Whatfix recently won an Excellence in Customer Service Award for the way it uses its own platform, AI, and customer feedback to improve service, adoption, and outcomes.
In this episode, Russ and Khadim explore why digital transformation often fails to deliver its promised ROI and dive into Whatfix's idea of userization, which means making software adapt to each user instead of forcing every user to adapt to the software.