Kartal Goksel is helping advertisers move beyond identity-based targeting toward a privacy-first, context-aware future. As CTO at Seedtag, he leads technology focused on contextual advertising, using AI to understand what content means and what intent it signals without relying on personal identity or invasive tracking. In this episode, Russ and Kartal dive into Seedtag's AI engine Liz and how neuro-contextual advertising goes beyond keywords to understand the full meaning of content.