Faruk Capan is rethinking how pharmaceutical companies bring products to market by rebuilding the entire commercialization model around AI. As Chief Innovation Officer at Eversana, he is leading the development of an AI powered platform that replaces slow, manual, and highly regulated workflows with a faster, more scalable system. In this episode, Russ and Faruk explore why traditional pharma marketing can take months to execute and how Eversana's AI agency model, built on an 80 percent AI and 20 percent human in the loop model, is cutting that timeline down dramatically.