Dr Robert Roop is leading innovation in one of the most overlooked but essential industries in the world. As CTO at Axalta, he and his team are redefining what coatings can do, from improving durability and performance to enabling the next generation of electric vehicles, data centers, and sustainable manufacturing. In this episode, Russ and Robert explore how coatings go far beyond paint and dive into Axalta's no-compromise approach to sustainability and the growing role of coatings in electrification and AI-driven infrastructure.