Coley Norman is helping Liviniti prove that healthcare customer experience can still be personal, transparent, and human. As a leader at Liviniti, a transparent pharmacy benefit manager, Coley has helped shape a service culture built around a simple belief: service is something people receive, but an experience is something they remember. Coley was named Executive of the Year in the Excellence in Customer Service Awards for his work leading that transformation.
In this episode, Russ and Coley explore what a pharmacy benefit manager does, why PBMs sit inside one of the most complex parts of healthcare, and how Liviniti's transparent, pass-through model is designed to make prescription benefit management easier to understand. They dive into Coley's philosophy of client experience and why Liviniti has chosen to keep real people at the center of service.