Amol Waishampayan, Chief Product Officer at Full Throttle AI, is helping mid market brands and agencies move beyond click based attribution and walled gardens to real, outcome driven advertising on the open internet. In this episode, Russ and Amol explore how Full Throttle AI combines cookieless, household level identity, omnichannel activation, and AI powered measurement so marketers can see which campaigns actually sell more cars, services, and high consideration products.