Assiya Jaisheva

I am a seasoned product designer and creative leader with over 10 years of experience in digital product design, brand identity, and user experience. I played a key role in launching and scaling the e-grocery startup in Kazakhstan, later expanding it into the U.S. market as Pinemelon.com. With a deep understanding of design systems, user behavior, and product-market fit, I bring both strategic insight and creative excellence to every project. As a mentor and judge, I am passionate about supporting innovative ideas, intuitive design, and meaningful impact through technology.