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2015 4th Quarter Survey Results

Russ Fordyce BIG Managing Director and Publisher

Russ Fordyce
BIG Managing Director and Publisher

PUBLISHERS NOTE: A good lawyer will tell you that you should never ask a question you don't already know the answer to. Well, that doesn't sound like much fun or interesting, so while some of the answers we received were what we expected, others were BIG surprises. Healthcare, influencers and motivation all caught us off guard. 

How about you? Tell us what you think and share with your network on Twitter.

I would also like to personally thank all the people who helped make this possible. Without their involvement, support and feedback, our first survey would never have been possible. Please share the love and visit their websites to see what they might be able to help you with!

If you would like to participate in the next version of the survey, simply complete the survey form. Make sure to sign up for our online newsletter to get all our BIG updates.

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Executive Smarts

Apple clearly dominates the smartphone market among global executives. With only a quarter of executives surveyed citing Android and Windows Phone, how will Google and Microsoft step up their games to take a bite of this critical and growing market?

@Apple is crushing #Android and #windowsphone in the #csuite [Source: @BigAwards] http://www.bintelligence.com/big-executive-survey-results/ 
 

Tweet: @Apple is crushing #Android and #windowsphone in the #csuite [Source: @BigAwards] http://ctt.ec/9Xub1+


EXECUTIVE CARRY

More than half of all executives surveyed choose a backpack over a messenger bag or purse to carry their precious cargo. With most of us carrying more than one device while on the go, the utility of the backpack continues to dominate.

@Jansport, @Northface and @Nike dominate the backs of #executives [Source: @BigAwards] http://ctt.ec/63do0+
 

Tweet: @Jansport, @Northface and @Nike dominate the backs of #executives [Source: @BigAwards] http://ctt.ec/63do0+


Business Constraints

What’s holding businesses back? No surprise as capital and labor continue to be a constraint for modern businesses. Corruption is clearly a challenge globally as the majority of executives surveyed agree that is a constraint to their growth.

According to Execs #Capital #Labor and #Energy are constraining biz! [Source: @BigAwards] http://ctt.ec/f6UkR+
 

Tweet: According to Execs #Capital #Labor and #Energy are constraining biz! [Source: @BigAwards] http://ctt.ec/f6UkR+


Executive Emotion

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When asked, the majority of executives surveyed said that they “Love to win.” The pursuit and glory of the win outweighs the fear of losing. So when you are talking with the “big guy” or “big gal”, make sure you play to the proper emotion.

Know what motivates #executives? #Winning not #Fear [Source: @BigAwards] http://ctt.ec/dra34+

 

Tweet: Know what motivates #executives? #Winning not #Fear [Source: @BigAwards] http://ctt.ec/dra34+


MOST ADMIRED

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No surprise that the company with the most cash and highest value dominates the most admired list but transportation is clearly a hot industry with new media rounding out the list. Others making the list include, Amazon, Coca Cola, Facebook, Google, IBM, Oracle and Salesforce.

#Executives admire @Apple @Tesla @Uber brands the most. [Source: @BigAwards] http://ctt.ec/20b62+
 

Tweet: #Executives admire @Apple @Tesla @Uber brands the most. [Source: @BigAwards] http://ctt.ec/20b62+


CONFIDENCE

Global executives are largely bullish on the outlook for both the stock market and larger global economy. 65% think that the stock market will not have a major correction before the end of the year and 62% believe the global economy will grow in 2016.

Looks like #GoodTimes ahead, at least that's what #executives are saying! [Source: @BigAwards] http://ctt.ec/HbATM
 

Tweet: Looks like #GoodTimes ahead, at least that's what #executives are saying! [Source: @BigAwards] http://ctt.ec/HbATM


Influencers

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68% of those executives surveyed said that their business skills were influenced more by their father, rather than their mothers. As more women take leadership positions, expect the influence to be more evenly spread.

#Dads are on top of #Moms when it comes to #executive #influence. [Source @BigAwards] http://ctt.ec/Sn2eG
 

Tweet:#Dads are on top of #Moms when it comes to #executive #influence. [Source @BigAwards] http://ctt.ec/Sn2eG


Motivation

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Who knew? Executives we surveyed say that the game, humanity and wealth (no shocker) keep them motivated. Look no further than your local teenagers Xbox for the next Donald Trump, Warren Buffett or Carl Icahn!

What #motivates execs? Surprisingly not #money but #TheGame [Source: @BigAwards] http://ctt.ec/9F7jh
 

Tweet:What #motivates execs? Surprisingly not #money but #TheGame [Source: @BigAwards] http://ctt.ec/9F7jh


The BIG Question

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The debate over who should provide health care continues to dominate political conversations and campaigns but the majority of executives agree or strongly agree that the government should be responsible for managing the system.

Global #Executives agree, #government should provide #healthcare. [Source: @BigAwards] http://ctt.ec/R05W2
 

Tweet:Global #Executives agree, #government should provide #healthcare. [Source: @BigAwards] http://ctt.ec/R05W2


Supporters and Participants

Thanks to all the executives and others who helped us gather, compile and analyze the BIG Executive Survey data for the 4th Quarter 2015.

Arthur McKinley from AddThis

Jay Santana from AdministrativeGreatness

Shaun Illingworth from Akendi

Alicia Nieva-Woodgate from ANW Networks

Veronica Glamis from Berry Glamis Productions

Hanna Hubbs from BizNet Software

Sam Moore from BloomReach 

Drew Pawlak from BMM TestLabs

Chris Robinson from Boost Marketing 

Bill McFeeley from Breaker Group

Tim DaRosa from Captricity

Benjamin Joffe-Walt from Change.org

Catherine Hernandez from Chartbeat

Steve Mushero from ChinaNetCloud

Greg Smithies from Context Relevant

Heidi Paulson from CUC Software, Inc

Carmen Hernandez from Cupcake Digital Inc. 

Scott Raspbury from Future Insurance Services, ltd. 

Thomas Lejars from Galigeo

 

Chaim Haas from Glide

Hussain Rahman from Gulf Air

Adam Stern from Infinitely Virtual

Bill Swavely from InfoBionic

Julie Legrand from Inspirage

Jason Bloomberg from Intellyx

Michael Persiano from iPipeline

Courtney Harwood from Keep

Matthew Gabel from MJ Gabel

Kristi Gloppen from Nerdery

Sarah Jordan from PaySimple

Antonio Rodrigues from Pcdata Inc. 

Simeon Hart from S4H Limited

Barry M. Schwartz from Schwartz Public Relations Associates

Sharon Vardi from Securonix

Martin Renkis from Smartvue Corporation

Matthew Stotts from Tenor

Sean McClary from Viscosity North America

Jamie Christensen from Westwood Group

Carrie Crespo-Dixon from Williams-Sonoma

Fernando Oliveira from Wireless Analyitcs